Product Design and Development
by Karl Ulrich
7th Edition
Publisher: McGraw-Hill Higher Education
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Book Details
| Print ISBN | 9781260043655 |
| eText ISBN | 9781260134377 |
| Publisher | McGraw-Hill Higher Education |
| Publishing Year | 2020 |
| Edition | 7th Edition |
| Language | English |
Product Design and Development, 7th Edition, by Karl Ulrich, is a business and marketing textbook. This text presents material on product planning and organizational decision-making.
McGraw-Hill Higher Education published this edition in 2020. The thematic coverage includes business economics alongside marketing practices.
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