
Understanding Rhetoric
A Graphic Guide to Writing
by Elizabeth Losh, Jonathan Alexander, Kevin Cannon, Zander Cannon
3rd Edition
Publisher: Bedford/St. Martin's
Book Details
| Print ISBN | 9781319244996 |
| eText ISBN | 9781319372996 |
| Publisher | Bedford/St. Martin's |
| Publishing Year | 2021 |
| Edition | 3rd Edition |
| Language | English |
| Pages | 368 |
The 3rd Edition of Understanding Rhetoric is a comic-style graphic textbook that introduces high school, college, and university students to core writing processes and foundational rhetorical concepts. Authored by Elizabeth Losh, Jonathan Alexander, Kevin Cannon, and Zander Cannon, this volume delivers academic composition instruction through illustrated narrative sequences and visual storytelling.
The textbook structures its core content into distinct issue modules covering essential stages of written communication. Students examine strategic reading practices, analyze how personal writing identities develop, and learn to construct balanced arguments that move beyond rigid pro and con frameworks. Additional coverage explores visual literacy alongside practical methods for composing together in collaborative writing settings.
By presenting theoretical concepts inside a comic format across 368 pages, the work provides an engaging visual foundation for academic work. Writing programs across more than 550 high schools, colleges, and universities have integrated this textbook into their composition courses to support student progress.
Table of Contents
Chapter Preface: Getting Graphic
Chapter Introduction: SPACES FOR WRITING
- • Discovering Contexts for Writing
- • Going Boldly through Writing Processes
- • Exploring Visual Literacy
- • ReFrame: Why Rhetoric? Why a Comic Book?
Chapter Issue 1: WHY RHETORIC?
- • Piecing Together a Definition of Rhetoric
- • Reanimating Ancient Views of Rhetoric
- • Setting Rhetorical Concepts Loose on the World
- • ReFrame: What Does Aristotle Have to Do with Me?
Chapter Issue 2: STRATEGIC READING
- • Investigating Texts and Analyzing Meaning
- • Putting the Pieces Together with Synthesis
- • Using Reading Strategies
- • Imagining Ideal Readers
- • ReFrame: How Do I Read This?
Chapter Issue 3: WRITING IDENTITIES
- • Leaping into Identities in Writing
- • Trying Out Choices for Different Audiences
- • Revealing the Performer within the Text
- • ReFrame: Am I Having an Identity Crisis?
Chapter Issue 4: ARGUMENT BEYOND PRO AND CON
- • Spotlighting Strategies for Argument
- • Setting the Scene for Arguable Assertions
- • Zooming in on Claims and Evidence
- • Focusing on Effective Organization
- • ReFrame: The Office Hour!
Chapter Issue 5: COMPOSING TOGETHER
- • Getting Together
- • Multiplying Your Research Options
- • Collaborating with the Audience
- • Managing Collaborative Writing Projects
- • ReFrame: Get It Together!
Chapter Issue 6: RESEARCH: MORE THAN DETECTIVE WORK
- • Keeping the Story Straight
- • Tracking Down Sources
- • Sourcing the Source
- • Making Sources Talk: Summary, Paraphrase, Quotation
- • Coming Clean with Citation
- • ReFrame: Wrong Turns or Shortcuts?
Chapter Issue 7: RETHINKING REVISION
- • Looking beyond the Red Ink
- • Reviewing Rhetorically Seeing through Others’ Eyes
- • Revising Radically
- • ReFrame: Am I Missing Something?
Chapter Issue 8: FAKE NEWS AND REAL PUBLICATION
- • Launching into the Future of Genres
- • Navigating among Media
- • Fake News!
- • Entering the Final Frontier with Publication
- • ReFrame: How Does This Look?
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▶Research Sources (12)
- Understanding Rhetoric 3rd Edition | Elizabeth Losh
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- Understanding Rhetoric 3e
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- Understanding Rhetoric | Rent | 9781319244996
- Understanding Rhetoric A Graphic Guide to Writing 3rd edition
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- Review of Losh and Alexander, UNDERSTANDING ...





