UX Strategy

UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions, 2nd Edition, is a textbook by Jaime Levy published by O'Reilly Media. The volume presents lightweight product strategy frameworks positioned at the intersection of user experience design and business strategy to help teams devise innovative digital offerings.

Core topics include exploring marketplace opportunities through competitive research, defining clear value propositions, and validating prospective user groups through provisional personas and customer discovery techniques.

Developed for UX/UI designers, product managers, entrepreneurs, and aspiring strategists, the text combines historical context with business cases. The 2021 edition also includes a dedicated chapter on conducting qualitative online user research.