Absolute Essentials of Strategic Management
by Barry J. Witcher
1st Edition
Publisher: Routledge
Book Details
| Print ISBN | 9781032177458 |
| eText ISBN | 9780429774034 |
| Publisher | Routledge |
| Publishing Year | 2020 |
| Edition | 1st Edition |
| Language | English |
Absolute Essentials of Strategic Management, 1st Edition, provides a concise introduction to the discipline, focusing on how strategy operates as a managed process. Written as an alternative to expansive textbooks, the volume delivers a clear framework for understanding foundational concepts.
The text surveys strategic purpose, examining how organizations define vision, mission, and values alongside strategic objectives. It introduces environmental analysis across internal and external settings before addressing strategy at the business, corporate, and global levels.
Intended for students and reflective practitioners worldwide, the book supports learning through downloadable online companion files featuring review questions and practical activities.
Table of Contents
Chapter 1: Overview of Strategic Management and Strategy
Chapter 2: Purpose: vision, mission and values
Chapter 3: Strategic Objectives
Chapter 4: The External Environment
Chapter 5: The Internal Environment
Chapter 6: Business-level Strategy
Chapter 7: Corporate-level Strategy
Chapter 8: Global-level Strategy
Chapter 9: Strategy Implementation
Chapter 10: Strategic Control
Chapter 11: Strategic Leadership
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