AI and Strategic Communication

The 1st Edition of AI and Strategic Communication functions as an academic textbook detailing how artificial intelligence alters public relations practices and media relations. Written for undergraduate students, postgraduate students, educators, and industry professionals, this volume offers a structured framework for analyzing technology within modern communicative contexts. It examines how automated tools reconfigure traditional media management, public activism, and digital engagement.

The thematic coverage concentrates on operational areas where computational systems directly intersect with communication tasks. Key topics of analysis include AI-driven crisis communication strategies, human-robot interaction models, internal employee communication, and AI-augmented content creation. By evaluating these functional domains, the text outlines how automated systems modify professional workflows and organizational messaging.

As a specialized academic resource, the volume provides targeted support for advanced public relations and strategic communication courses. It offers structured theoretical and practical grounding for students and professionals assessing ongoing technical change in communication fields.