
BCOM
by Carol M. Lehman, Debbie D. DuFrene
9th Edition
Publisher: Cengage Learning
Book Details
| Print ISBN | 9781337116848 |
| eText ISBN | 9798214338132 |
| Publisher | Cengage Learning |
| Publishing Year | 2018 |
| Edition | 9th Edition |
| Language | English |
BCOM, 9th Edition, is an instructional textbook published by Cengage Learning for Business Communication courses. The text addresses core principles of workplace interaction across traditional and modern corporate environments.
The volume covers professional communication in a digital world, highlighting collaborative dynamics across virtual teams. It also examines essential interpersonal practices, focusing on active listening techniques and the perceptual process.
Created through 4LTR Press, the textbook includes Chapter Review Cards alongside access to BCOM Online. This digital component incorporates StudyBits functionality, allowing students to visually monitor their study progress.
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