
Business Communication: Process and Product: Brief Edition
by Mary Ellen Guffey, Dana Loewy
7th Edition
Publisher: Cengage Learning Canada Inc.
Book Details
| Print ISBN | 9780176910181 |
| eText ISBN | 9780176922153 |
| Publisher | Cengage Learning Canada Inc. |
| Publishing Year | 2022 |
| Edition | 7th Edition |
| Language | English |
| Pages | 547 |
Business Communication: Process and Product: Brief Edition, 7th Edition, is a textbook designed to prepare students for contemporary careers. The volume addresses the communication requirements of organizations operating across digital, mobile, social, and global work environments.
The instructional framework introduces learners to the recursive stages required when producing effective business documents. Core coverage emphasizes essential workplace competencies, focusing on written and oral communication alongside critical thinking and analytical reasoning.
The textbook also highlights ethical decision making to help students satisfy the expectations of prospective employers. Relevant Canadian case studies offer practical context, showing how foundational principles apply across real-world organizational settings.
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