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Business Communication: Process and Product: Brief Edition cover

Business Communication: Process and Product: Brief Edition

by Mary Ellen Guffey, Dana Loewy

7th Edition

Publisher: Cengage Learning Canada Inc.

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Business Communication

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Book Details

Print ISBN9780176910181
eText ISBN9780176922153
PublisherCengage Learning Canada Inc.
Publishing Year2022
Edition7th Edition
LanguageEnglish
Pages547

Business Communication: Process and Product: Brief Edition, 7th Edition, is a textbook designed to prepare students for contemporary careers. The volume addresses the communication requirements of organizations operating across digital, mobile, social, and global work environments.

The instructional framework introduces learners to the recursive stages required when producing effective business documents. Core coverage emphasizes essential workplace competencies, focusing on written and oral communication alongside critical thinking and analytical reasoning.

The textbook also highlights ethical decision making to help students satisfy the expectations of prospective employers. Relevant Canadian case studies offer practical context, showing how foundational principles apply across real-world organizational settings.

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