
Business Communication: Process & Product
by Mary Ellen Guffey, Dana Loewy
9th Edition
Publisher: Cengage Learning
Book Details
| Print ISBN | 9781305957961 |
| eText ISBN | 9798214338750 |
| Publisher | Cengage Learning |
| Publishing Year | 2018 |
| Edition | 9th Edition |
| Language | English |
| Pages | 1056 |
Business Communication: Process & Product, 9th Edition, serves as a comprehensive textbook for traditional and online business communication courses. The text delivers practical coverage of workplace technologies designed to prepare students for success in networked, digital-age professional environments.
Structured in an efficient 16-chapter format, the volume centers on the 3-x-3 writing process to help learners approach business messaging systematically. Abundant model documents and practical assignments with accompanying solutions offer illustrative benchmarks that support understanding and application.
Digital resources accompanying the textbook include how-to videos demonstrating expert writing techniques. These instructional materials provide clear visual models designed to assist students as they practice fundamental skills and build professional communication capabilities.
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