Corporate Communication

Corporate Communication, 8th Edition, is a textbook that examines how organizations communicate strategically within an evolving business environment. Author Paul A. Argenti explains how corporate leaders apply essential communication strategies and management tools to navigate commercial challenges.

The text focuses on core organizational areas, including the corporate communication function, corporate brand and reputation, and corporate responsibility. It also introduces specialized communication practices that organizations maintain with internal and external constituencies.

To connect corporate concepts with professional practice, the volume includes chapter-related company cases and real-world examples. These scenarios illustrate methods companies use to remain competitive and allow readers to engage in managerial decision-making on complex problems.