Corporate Innovation
Disruptive Thinking in Organizations
by Donald F. Kuratko, Michael G. Goldsby, Jeffrey S. Hornsby
2nd Edition
Publisher: Routledge
Book Details
| Print ISBN | 9781032772691 |
| eText ISBN | 9781040258729 |
| Publisher | Routledge |
| Publishing Year | 2025 |
| Edition | 2nd Edition |
| Language | English |
| Pages | 350 |
Corporate Innovation: Disruptive Thinking in Organizations, 2nd Edition, is a textbook focused on developing new product and service innovations within existing organizations. Moving beyond standalone entrepreneurship and technology ventures, the work concentrates on identifying and implementing innovative ideas inside established corporate settings.
The volume examines the distinction between organizational structures and innovation processes, reviewing stage-gate frameworks alongside non-linear product development models. It also introduces techniques to assess company attitudes toward creative initiatives and diagnose operational barriers to innovative performance.
Designed for students of corporate innovation, strategy, ventures, and human resources, the textbook also supports practicing managers seeking to improve organizational innovation.
Table of Contents
Chapter Preface: Preface
PART I: The Innovative Organization (I-Organization)
Chapter 1: Understanding the Innovative Mindset
Chapter 2: The Process of Corporate Innovation
PART II: Individual Innovation Skills (I-Skills)
Chapter 3: Unleashing Individual Creativity
Chapter 4: Managerial Skills for the Innovation Process
PART III: The Design Function in Innovation (I-Design)
Chapter 5: The Design Thinking Process
Chapter 6: Design-Driven Innovation: Prototyping and Manufacturing
PART IV: Organizational Innovation (I-Teams)
Chapter 7: Measuring Corporate Innovation
Chapter 8: Human Resource Management in Corporate Innovation
Chapter 9: Teams-Based Innovation
PART V: Acceleration of Innovation (I-Solution)
Chapter 10: Innovation to Commercialization
Chapter 11: Effective Innovation Plans
Chapter 12: Scaling Momentum for Disruption
Chapter Appendix: An Innovation Plan for GlaxoSmithKline in Africa: The Aquafresh Teacher Academy
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