
Corporate Think Tanks
Zukunftsforen, Innovation Center, Design Sprints, Kreativsessions & Co.
by Sven Poguntke
2nd Edition
Publisher: Springer Gabler
Book Details
| Print ISBN | 9783658132026 |
| eText ISBN | 9783658132033 |
| Publisher | Springer Gabler |
| Publishing Year | 2016 |
| Edition | 2nd Edition |
| Language | German |
Written by Sven Poguntke, Corporate Think Tanks (2nd Edition) addresses how internal corporate think tanks adopt start-up creative spirit to develop corporate strategies and breakthrough innovations. This German-language volume explains how organizations design internal environments, innovation centers, and dedicated futures forums to guide strategic change.
The text presents structured frameworks and specific creative session methods used in corporate settings. Core tools covered in the volume include ThinkX, Design Thinking, Lego Serious Play, and the Business Model Canvas.
Published by Springer Gabler, this resource provides grounded analysis for business study and management practice. It connects long-term corporate planning with action-oriented creative session design.
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