Culture Change in Organizations

Culture Change in Organizations: A Toolkit for Applied Psychology in Change Management serves as a reference demonstrating how viral change drives large-scale organizational transformation. The text provides practical methods and foundational concepts organized across four iterative phases of cultural change.

The volume integrates findings from applied psychology, behavioral economics, and neuroscience to examine the dynamics of behavioral and mindset change. It connects these theoretical perspectives to corporate practice through real-world case studies addressing challenges such as digital change.

Designed for executives, human resources professionals, organizational development specialists, and consultants, the text offers guidance adaptable to diverse work environments. Coverage addresses applications within startups, mid-sized firms, global corporations, and public organizations.