Entrepreneurial Small Business
by Jerome A. Katz, Richard P. Green
7th Edition
Publisher: McGraw-Hill Higher Education
Book Details
| Print ISBN | 9781265584757 |
| eText ISBN | 9781265756086 |
| Publisher | McGraw-Hill Higher Education |
| Publishing Year | 2024 |
| Edition | 7th Edition |
| Language | English |
Entrepreneurial Small Business, 7th Edition, is a textbook that delivers practical strategies for starting and maintaining traditional main street enterprises. Rather than emphasizing venture capital-backed, high-growth startups, the volume focuses on everyday operational realities by pairing survival techniques with principles for small business success.
Coverage introduces core business development concepts, including assessing entrepreneurial competencies, evaluating idea feasibility, and navigating pathways into ownership such as part-time entrepreneurship. The text also examines essential operations, from marketing and financial accounting to risk management and organizational planning.
Drawing on insights from nearly 180 entrepreneurship journals, the book incorporates more than 100 end-of-chapter experiential exercises to provide students with hands-on startup and business planning practice.
Table of Contents
Chapter 1: Small Business: Varieties and Impacts
Chapter 2: Small Business Entrepreneurs: Characteristics and Competencies
Chapter 3: Small Business Environment: Managing External Relations
Chapter 4: Small Business Ideas: Creativity, Opportunity, and Feasibility
Chapter 5: Small Business Entry: Paths to Part-Time Entrepreneurship
Chapter 6: Small Business Entry: Paths to Entrepreneurship
Chapter 7: Small Business Strategies: Imitation with a Twist
Chapter 8: Business Plans: Seeing Audiences and Your Business Clearly
Chapter 9: Small Business Marketing: Customers and Products
Chapter 10: Small Business Promotion: Capturing the Eyes of Your Market
Chapter 11: Small Business Pricing, Distribution, and Location
Chapter 12: Small Business Accounting: Projecting and Evaluating Performance
Chapter 13: Cash: Lifeblood of the Business
Chapter 14: Small Business Finance: Using Equity, Debt, and Gifts
Chapter 15: Assets: Inventory and Operations Management
Chapter 16: Small Business Protection: Risk Management and Insurance
Chapter 17: Legal Issues: Recognizing Your Small Business Needs
Chapter 18: Human Resource Management: Small Business Considerations
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