Events Feasibility and Development

Chapter 1: Events Sector Maturity Model

• • 1.1 Introduction
• • 1.2 The phases
• • 1.3 Maturity Assessment tables
• • 1.4 Discussion

Chapter 2: How to develop an events strategy

• • 2.1 Introduction
• • 2.2 Strategy checklist
• • 2.3 Events program as a portfolio
• • 2.4 The event portfolio as an asset
• • 2.5 Limitation of portfolio management
• • 2.6 Cascade of objectives
• • 2.7 Discussion

Chapter 3: Preparing the strategy

• • 3.1 Introduction
• • 3.1 Decision criteria
• • 3.2 Situation analysis
• • 3.3 Stakeholder consultation
• • 3.4 Strategy template
• • 3.5 Legal and Regulatory Environment
• • 3.6 Venues
• • 3.7 Discussion

Chapter 4: Event support: directing the development

• • 4.1 Introduction
• • 4.2 Event support
• • 4.3 Event Typology
• • 4.4 Discussion

Chapter 5: Implement the strategy

• • 5.1 Introduction
• • 5.2 Events unit
• • 5.3 Events agencies
• • 5.4 Discussion

Chapter 6: Techniques and tools for events development

• • 6.1 Introduction
• • 6.2 Bidding and requests for tender
• • 6.3 Hallmark/flagship events
• • 6.4 The Integrated Country Promotion
• • 6.5 The Events Precinct
• • 6.6 Licensing
• • 6.7 Events Forum
• • 6.8 Discussion

Chapter 7: Building competency: associations, awards and training

• • 7.1 Introduction
• • 7.2 Event Associations
• • 7.3 Event Awards
• • 7.4 Event guide or manual
• • 7.5 Building competency
• • 7.6 Discussion topics
• • 7.7 Section 1: Wrap up

Chapter 8: Management models and the business case

• • 8.1 Introduction
• • 8.2 A Model, Processes, System or a Body of Knowledge
• • 8.3 The Event Management Environment: Complexity and Uncertainty
• • 8.4 Phases of Event Management and the Event Life Cycle
• • 8.5 Intangibility of Outcomes
• • 8.6 The Business Case
• • 8.7 Discussion

Chapter 9: Setting up the management system

• • 9.1 Introduction
• • 9.2 Event project methodology
• • 9.3 Management Framework as a Spreadsheet
• • 9.4 The Event: Management Maturity Model
• • 9.5 Conclusion
• • 9.6 Discussion

Chapter 10: Event management processes

• • 10.1 Introduction
• • 10.2 From Domains to a Process Model
• • 10.3 Scope management
• • 10.4 Stakeholder management
• • 10.5 Sponsorship
• • 10.6 Event design
• • 10.7 Marketing process
• • 10.8 Financial process
• • 10.9 Conclusion
• • 10.10 Discussion

Chapter 11: Event management processes section two

• • 11.1 Introduction
• • 11.2 Time management process
• • 11.3 Risk management process
• • 11.4 Communication process
• • 11.5 Procurement Process
• • 11.6 Human resources (HR) process
• • 11.7 Discussion topics
• • 11.8 Exercise
• • 11.9 Section 2: Wrap up

Chapter 12: Event metrics and checklists

• • 12.1 Introduction
• • 12.2 Metrics
• • 12.3 Financial exposure profile
• • 12.4 Exposure, Resilience and Fragility
• • 12.5 Heuristics and the event checklist
• • 12.6 Discussion Topics

Chapter 13: Event operations: upstream design

• • 13.1 Introduction
• • 13.2 Operations as an outcome
• • 13.3 On the day
• • 13.4 Attendee Journey Map
• • 13.5 The Feasibility of the Event Site
• • 13.6 The feasibility study
• • 13.7 Conclusion
• • 13.8 Discussion

Chapter 14: Competency training and teaching event management

• • 14.1 Introduction
• • 14.2 On Course
• • 14.3 Self-Competency Assessment
• • 14.4 Conclusion