Global Innovation Management
by J. Christopher Westland
2nd Edition
Publisher: Red Globe Press
Book Details
| Print ISBN | 9781137520180 |
| eText ISBN | 9781137520197 |
| Publisher | Red Globe Press |
| Publishing Year | 2017 |
| Edition | 2nd Edition |
| Language | English |
| Pages | 380 |
Global Innovation Management, 2nd Edition, is a textbook that examines innovation management through an international perspective. Written by J. Christopher Westland, the volume provides a step-by-step framework for developing innovation strategy tailored to global business operations.
The text addresses the formulation of business models, market entrance strategies, and logistics channel management. It also explores technology dynamics, intellectual property protection, disruptive innovation, and emerging platforms.
Intended for undergraduate, postgraduate, and MBA students taking modules with an innovation component, this edition incorporates updated case studies of world-leading companies to connect strategic frameworks with organizational practice.
Table of Contents
Chapter 1: Innovation, Globalization and Commoditization
Chapter 2: Components of an Innovation
Chapter 3: Business Models and Strategy
Chapter 4: Service Innovations
Chapter 5: Marketing and Logistic Channel Management
Chapter 6: Entrance Strategies – Choosing your Competitive Arena
Chapter 7: Protecting Your Innovations
Chapter 8: Technology Dynamics and Disruptive Innovation
Chapter 9: Financing and Valuation of Innovations
Chapter 10: Emerging Platforms for Innovation
Chapter 11: Understanding and Managing Creative People
Chapter 12: Communities, Networks and Reputation
Chapter 13: Society, Government and Innovation.
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