Live Sports Media

Live Sports Media: The What, How and Why of Sports Broadcasting, 2nd Edition, is a textbook that examines the operational and economic foundations of modern sports coverage. Dennis Deninger draws on his career as an Emmy Award-winning producer at ESPN to provide an extensive look into televised sports.

The book outlines the historical origins, financial structures, and production processes that define athletic programming across video platforms. It explores how ongoing technological growth expands international access to events while shifting viewer preferences redistribute influence across the sports industry.

Intended for students in journalism, media, and sports management along with industry practitioners, the text connects day-to-day broadcasting practices with wider commercial and social developments.