Managing Innovation in the Digital World

Managing Innovation in the Digital World is a 282-page textbook by Esther Baldwin and Martin Curley that addresses organizational adaptation within electronic environments. Published by De Gruyter, this volume provides systematic guidance for professionals using digital technologies to create better products, services, and sustainable organizations.

The central coverage defines digital operations as the electronic processing, transfer, storage, and use of information. The authors outline a fundamental industry transition in which the primary unit of competition and performance shifts away from individual organizations toward broader ecosystems. Throughout these topics, value functions as the fundamental metric against which all innovation initiatives are measured.

To connect theoretical principles with practical execution, the text includes detailed case studies examining Intel, Mastercard, Anam, and Ireland's Health Service. This material provides structured reading for academic courses in business development, leadership, strategic planning, and information management.