Mass Communication
Living in a Media World
by Ralph E. Hanson
9th Edition
Publisher: SAGE Publications, Inc
Book Details
| Print ISBN | 9781071967621 |
| eText ISBN | 9781071856390 |
| Publisher | SAGE Publications, Inc |
| Publishing Year | 2024 |
| Edition | 9th Edition |
| Language | English |
| Pages | 520 |
Mass Communication: Living in a Media World, 9th Edition, provides students and instructors with a foundational introduction to mass media. Written by Ralph E. Hanson and published by SAGE Publications, Inc., this textbook explains how modern media systems function and interact with public audiences across introductory communication courses.
The ninth edition analyzes how media organizations and consumers evolved following the global pandemic. The text explores digital and interactive communication networks, examining online platforms, mobile applications, social media dynamics, video game industries, and global communication structures.
Strategic communication concepts are developed through dedicated chapters covering advertising campaigns and public relations strategies. Available on the Sage Vantage digital learning platform, the text helps instructors deliver interactive coursework tailored to current media practices.
Table of Contents
Chapter 1: Living in a Media World: An Introduction to Mass Communication
Chapter 2: Mass Communication Effects: How Society and Media Interact
Chapter 3: The Media Business: Consolidation, Globalization, and the Long Tail
Chapter 4: Books: The Birth of the Mass Media
Chapter 5: The News Business: Reflection of a Democratic Society
Chapter 6: Audio: Music and Talk Across Media
Chapter 7: Movies: Mass Producing Entertainment
Chapter 8: Television and Video: Broadcast and Beyond
Chapter 9: Online and Mobile Media
Chapter 10: Social Media and Video Games: Becoming Part of the Story
Chapter 11: Global Media: Communication Around the World
Chapter 12: Advertising: Selling a Message
Chapter 13: Public Relations: Interactions, Relationships, and the News
Chapter 14: Media Law: Free Speech and Fairness
Chapter 15: Media Ethics: Truthfulness, Fairness, and Standards of Decency
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