Media Management
A Casebook Approach
by Ann Hollifield, Jan LeBlanc Wicks, George Sylvie
5th Edition
Publisher: Routledge
Book Details
| Print ISBN | 9781138901018 |
| eText ISBN | 9781317458531 |
| Publisher | Routledge |
| Publishing Year | 2015 |
| Edition | 5th Edition |
| Language | English |
| Pages | 438 |
Media Management: A Casebook Approach, 5th Edition, is a casebook that examines the core responsibilities and skills required of managers within contemporary media organizations. The text combines thematic analysis with media-based cases to support critical thinking and problem-solving.
The volume explores managerial leadership, workforce administration, strategic innovation, and market research alongside legal and regulatory concerns. Real-world scenarios examine operational topics such as progressive discipline, team culture, and market-driven journalism.
Prepared as a resource for students and early-career professionals, this 2015 edition reflects shifts across the media sector. The case studies provide practice anticipating workplace challenges in both domestic and international contexts.
Table of Contents
Chapter 1: Leadership
Chapter 2: Motivation
Chapter 3: Workforce
Chapter 4: Entrepreneurship
Chapter 5: Planning and Project Management
Chapter 6: Innovation
Chapter 7: Market Analysis
Chapter 8: Marketing and Research
Chapter 9: Law, Regulation, and Ethics
Chapter 10: Extended Case Study 1: Changing Leaders and Direction in Dallas/Fort Worth
Chapter 11: Extended Case Study 2: Solving Crises at South Asian Entertainment
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