Neoliberal Psychology

Neoliberal Psychology is a monograph that defines neoliberal psychology as a core feature of modern society. Through cross-cultural analysis, the volume examines how neoliberal capitalism shapes individual identity, sense of self, and conceptions of nationality across different countries.

Applying macro cultural psychological theory, the text explores visible domains of daily experience, including work life, sexuality, consumer behavior, and shared ideals of the good life. It also addresses social inequities and presents perspectives on psychological and cultural emancipation.

Designed as an accessible examination of the psychological dimensions of modern capitalism, the book is oriented toward social science students and professors.