Organizational Rhetoric

Organizational Rhetoric: Situations and Strategies, 1st Edition, teaches students to evaluate persuasive communication by integrating rhetorical theories and methods with organizational communication principles. The textbook provides a step-by-step method for examining rhetoric in diverse settings.

The volume introduces rhetorical research, theory, and criticism before exploring practical organizational situations. It examines how organizations build identity, address internal audiences, navigate public issues, and manage crisis and risk messages.

Intended for upper-level undergraduate and master's courses in organizational communication, public relations, organizational studies, and rhetoric, the textbook pairs case studies with worksheets to guide students through sample analyses.