Persuasion: Theory and Research
by Daniel J. O′Keefe
3rd Edition
Publisher: SAGE Publications, Inc.
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Book Details
| Print ISBN | 9781452276670 |
| eText ISBN | 9781483378879 |
| Publisher | SAGE Publications, Inc. |
| Publishing Year | 2016 |
| Edition | 3rd Edition |
| Language | English |
| Pages | 408 |
Persuasion: Theory and Research, 3rd Edition, is a textbook providing an overview of social-scientific persuasion theory and research.
The volume explores how adapting and tailoring messages to audiences maximizes persuasive impact. It examines topics such as psychological reactance, narrative persuasion, stage models, and social judgment theory, alongside discussions of reasoned action and planned behavior.
Written without requiring technical training in research methods, the text provides review questions in each chapter to guide study and support conceptual understanding.
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