Public Relations: Strategies and Tactics
by Dennis L. Wilcox, Bryan H. Reber, Jae-Hwa Shin, Glen T. Cameron
12th Edition
Publisher: Pearson
Book Details
| Print ISBN | 9780137847730 |
| eText ISBN | 9780137847624 |
| Publisher | Pearson |
| Publishing Year | 2023 |
| Edition | 12th Edition |
| Language | English |
| Pages | 649 |
Public Relations: Strategies and Tactics, 12th Edition, examines strategic communication principles and operational methods within modern organizations. Authored by Dennis L. Wilcox, Bryan H. Reber, Jae-Hwa Shin, and Glen T. Cameron, this textbook covers public relations strategies and tactical execution.
The volume addresses stages of program execution, starting with preliminary research techniques and campaign planning before moving to communication delivery and output measurement. It also analyzes public opinion formation, persuasion strategies, and methods for managing competition, conflict, and organizational crisis across diverse demographic groups.
Published by Pearson, the text emphasizes ethical responsibility alongside landmark studies and key public relations techniques.
Table of Contents
Chapter 1: Public Relations Today
Chapter 2: Careers in Public Relations
Chapter 3: The Growth of a Profession
Chapter 4: Departments and Firms
Chapter 5: Ethics and the Law
Chapter 1: Research and Campaign Planning
Chapter 2: Communication and Measurement
Chapter 3: Public Opinion and Persuasion
Chapter 4: Managing Competition, Conflict and Crisis
Chapter 5: Reaching Diverse Audiences
Chapter 1: The Traditional Mass Media
Chapter 2: Online and Social Media
Chapter 3: Meetings, Events and Promotions
Chapter 1: Global Public Relations
Chapter 2: Corporate Public Relations
Chapter 3: Entertainment, Sports and Tourism
Chapter 4: Government and Politics
Chapter 5: Nonprofit, Health and Education
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▶Research Sources (15)
- Public Relations: Strategies and Tactics
- ISBN 9780137847624 - Strategies and Tactics 12th
- D2L-Public Relations: Strategies and Tactics Ed. 12
- Public Relations: Strategies and Tactics
- Public Relations by: Dennis L. Wilcox - 9780137847624
- eBook Details
- Public Relations: Strategies and Tactics 12th Edition
- Public Relations: Strategies and Tactics [Rental Edition]
- Public Relations: Strategies and Tactics, 12th edition
- Public Relations Strategies and Tactics 12th
- Public Relations: Strategies and Tactics [Rental Edition]
- Public Relations Strategies and Tactics | Request PDF
- Public Relations: Strategies and Tactics [Rental Edition]
- Public Relations: Strategies and Tactics, 12th edition
- Public Relations: Strategies and Tactics - Dennis L. Wilcox
