Research Methods for Leisure and Tourism

Research Methods for Leisure and Tourism, 5th Edition, is a textbook that introduces students and practitioners to qualitative and quantitative research techniques. It outlines foundational preparation steps, including developing proposals, addressing research ethics, and conducting literature reviews.

The volume covers varied methods of data collection, such as observational approaches, secondary data sources, questionnaire surveys, case studies, and experiments. It also examines analytical procedures for both numerical and qualitative material.

Designed for undergraduate students, postgraduate candidates, and practising managers, the book includes step-by-step guidance for research software such as Excel, SPSS, and NVivo.