Retail Management: A Strategic Approach

Retail Management: A Strategic Approach, 13th Edition, is a textbook designed to help readers develop into effective retail planners and decision makers. The work is founded on the fundamental principle that retailers need a predefined, well-integrated strategy to adapt successfully to complex, changing environments.

Core coverage focuses on retail planning and strategic decision-making. The text provides extensive examination of omnichannel retailing alongside economic data that reflects the global economic climate.

Designed for courses in retail management, this textbook is widely used across colleges and universities nationwide. A collection of vignettes, questions, and cases offers opportunities for practical study and classroom analysis.