Running Lean

Running Lean, 3rd Edition, by Ash Maurya outlines a strategy designed to help fledgling ventures achieve product/market fit. The book presents a systematic approach for vetting ideas and raising the odds of venture success.

Synthesizing concepts from the Lean Startup, business model design, design thinking, and Jobs-to-be-Done, the volume is organized across three main areas: Design, Validation, and Growth.

The 2022 edition introduces the continuous innovation framework, tracking an entrepreneur's journey to uncover, design, and build a product. It also guides readers on when to pivot and how to identify the right time to seek a major funding round.