Small Business Management

Small Business Management: Launching and Growing New Ventures, 6th Edition, provides foundational instruction for establishing and operating independent enterprises. Authored by Justin Longenecker and Leo B. Donlevy, this Canadian textbook is designed to prepare students for small business careers.

The volume addresses the foundational stages of starting, managing, and expanding small firms. It integrates business theory with practical management concepts to explore the essential challenges business owners face.

To aid comprehension and concept application, the textbook features real-world examples and hands-on activities. It is also available with the MindTap online learning platform to help students cultivate entrepreneurial thinking.