Strategic Management of Market Niches

Strategic Management of Market Niches: A Model Framework addresses the theoretical foundations of market niche strategy within strategic management. Author Gorazd Ocvirk develops a comprehensive model intended to guide strategic decision-making in niche settings.

The text examines the broader state of scholarly literature on market niches. Although existing research has produced diverse niche typologies, the field historically lacked a common methodological and theoretical basis on which scholars and practitioners could rely.

By addressing the resulting conceptual ambiguity, the book delivers a structured model framework to aid the construction of a cohesive strategic management theory of market niches.