Strategic Writing

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More, 6th Edition, is a textbook that guides students in developing professional content across diverse media environments. The volume offers clear instructions for preparing foundational multimedia documents, providing practical text examples to illustrate each format.

Practice-oriented chapters address fundamental writing principles, established communication genres, and professional standards. The text also explores shifts across the media landscape, highlighting digital trends that influence how communicators connect with their target publics.

Designed for undergraduate strategic communication writing courses, especially those taking a multidisciplinary perspective, this edition introduces dedicated coverage of audience personas to help communicators engage distinct target groups.