Technology Entrepreneurship

Technology Entrepreneurship: Taking Innovation to the Marketplace, 2nd Edition, is a textbook focused on translating technical concepts into viable commercial enterprises.

The volume introduces five core pillars of technology entrepreneurship: value creation, the lean startup, customer discovery and validation, the business model canvas, and the entrepreneurial method. It outlines idea generation across fundamental venture types, the maintenance of opportunity registers, and product planning for disruptive technologies.

The textbook also addresses operational considerations for commercial ventures, including intellectual property management, entity selection, financing methods, contract basics, and exit strategies.