Technology Entrepreneurship
Taking Innovation to the Marketplace
by Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter
3rd Edition
Publisher: Academic Press
Book Details
| Print ISBN | 9780128222034 |
| eText ISBN | 9780128223253 |
| Publisher | Academic Press |
| Publishing Year | 2020 |
| Edition | 3rd Edition |
| Language | English |
| Pages | 442 |
Technology Entrepreneurship: Taking Innovation to the Marketplace, 3rd Edition, guides readers through the stages of commercializing technical ideas. The textbook follows the entrepreneurial process in a step-by-step manner, defining key terms so individuals without formal business qualifications can engage with commercialization activities.
Coverage emphasizes market-driven product development, intellectual property protection, and methods for selling technology products within the global economy. The text also examines venture creation, organizational strategy, and leadership.
Written for aspiring technology entrepreneurs across academia, the volume addresses financial forecasting, fundraising, venture valuation, and exit strategies.
Table of Contents
Chapter 1: Technology entrepreneurs in the global economy
Chapter 2: Becoming an entrepreneur
Chapter 3: Creating your venture
Chapter 4: Understanding your market
Chapter 5: Developing your products
Chapter 6: Protecting your intellectual property
Chapter 7: Legal structure and equity distribution
Chapter 8: Financing the venture
Chapter 9: Acquiring capital resources
Chapter 10: Launching your venture
Chapter 11: Marketing your venture
Chapter 12: Contracts
Chapter 13: Managing the venture: strategy and operations
Chapter 14: Venture leadership
Chapter 15: Valuing and exiting your venture
Chapter 16: Your entrepreneurial career
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