The PDMA Handbook of Innovation and New Product Development

The PDMA Handbook of Innovation and New Product Development, 4th Edition, provides an overarching guide to the practices, processes, and tools required to achieve and maintain success in product and service development.

This handbook examines the holistic drivers of new product performance, distinguishing successful offerings from unsuccessful initiatives. Core topics include front end innovation practices, portfolio management, identifying new business opportunities, capturing customer needs, and applying market analytics alongside design thinking.

Intended for practitioners, leaders, and academic researchers across diverse industries, the text offers foundational guidance for beginners while exploring emerging concepts for experienced professionals.