The Practice of Public Relations

The Practice of Public Relations, 14th Edition, is a textbook by Fraser P. Seitel designed for public relations courses. It uses a practical approach emphasizing reasoning, justification, and real-world applications to help prepare students for contemporary public relations work.

The volume covers the evolution of the discipline, fundamental research and managerial processes, relationships with diverse publics, and strategic execution. Key subjects include public opinion, ethics, the law, and crisis management.

Drawing on the author's professional background, the text combines an energetic writing style with visual material and an extensive examination of social media. The 2020 edition also integrates cases spanning multiple fields and countries that focus on diversity and professional ethics.