The Future of Public Relations
AI’s Impact on History, Practice, Ethics, and Education
by Pelin Hürmeriç, Ege Simge Demirel
1st Edition
Publisher: Routledge
Book Details
| Print ISBN | 9781041091080 |
| eText ISBN | 9781040947623 |
| Publisher | Routledge |
| Publishing Year | 2027 |
| Edition | 1st Edition |
| Language | English |
The Future of Public Relations: AI’s Impact on History, Practice, Ethics, and Education, 1st Edition, examines the integration of artificial intelligence technologies within the public relations discipline. The volume explores how intelligent systems introduce human-machine communication into a field traditionally centered on human-to-human interaction.
The text frames artificial intelligence not only as an automation mechanism but also as an instrument for enhancing creativity and judgement. The collection surveys historical developments, explores practical applications such as crisis communication management, and assesses the evolution of public relations education.
Intended for students, researchers, educators, and practitioners, the book serves as a resource for addressing technological opportunities alongside ethical concerns such as bias, discrimination, labour, and copyright.
Table of Contents
Chapter Introduction: Introduction
Part I: The Historical Integration of Artificial Intelligence in Public Relations
Chapter 1: The Historical Integration of Artificial Intelligence into Public Relations: A Comprehensive Academic Analysis
Part II: Artificial Intelligence Practices for Public Relations
Chapter 2: Human Meets Machine: Generational Differences in Acceptance of Artificial Intelligence among Public Relations Professionals: A Technology Acceptance Model Perspective
Chapter 3: Generative Artificial Intelligence and Risks for Public Relations Professionals: Implications for Knowledge, Skills, Abilities, and Professional Well-Being
Chapter 4: Artificial Intelligence in Public Relations: A New Paradigm for Crisis Communication Management
Chapter 5: Artificial Intelligence Assisted Media Planning: A Content Analysis of Sectoral Digital Publications Published in Türkiye
Chapter 6: More Human Than Human? Reimagining Engagement in Artificial Intelligence-Driven Communication
Part III: Artificial Intelligence in PR Education
Chapter 7: Integrating Artificial Intelligence in Public Relations Education: An Experiential Learning Approach
Chapter 8: Artificial Intelligence in Communication Education: Fostering Transversal Competencies and Responsible Practice in Public Relations Pedagogy
Part IV: Artificial Intelligence and Ethics
Chapter 9: Ethical Issues of Artificial Intelligence in Public Relations: Insights from PR Professionals in Türkiye
Chapter 10: Artificial Intelligence, Disinformation, and Ethics in Public Relations: Implications for Corporate Reputation Management
Chapter 11: Navigating Artificial Intelligence and Ethics: The Evolving Role of Public Relations Director
Chapter 12: A Review of Public Relations Guidelines in the Context of Responsible Generative Artificial Intelligence Literacy
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Reviewed by GradeFocus Editorial Team