The School and Community Relations
by Edward H. Moore, Don H. Bagin, Donald R. Gallagher
12th Edition
Publisher: Pearson
Book Details
| Print ISBN | 9780135210659 |
| eText ISBN | 9780135210819 |
| Publisher | Pearson |
| Publishing Year | 2020 |
| Edition | 12th Edition |
| Language | English |
| Pages | 305 |
The School and Community Relations, 12th Edition, is a textbook that examines how educational institutions develop and administer public relations programs. Grounded in research and theory, the text emphasizes generating communication outcomes that extend beyond simple information dissemination by reaching targeted audiences.
The work addresses community understanding, strategy development, and engagement with both internal and external publics. For the 2020 edition, the material incorporates interviews with school communication experts.
Table of Contents
Chapter 1: The Importance of Public Relations
Chapter 2: Public Character of the School
Chapter 3: Understanding the Community
Chapter 4: Policies, Goals, and Strategies
Chapter 5: Administering the Program
Chapter 6: The Communication Process
Chapter 7: Communicating with Internal Publics
Chapter 8: Communicating with External Publics
Chapter 9: Crisis Communication
Chapter 10: Communication about School Services, Activities, and Events
Chapter 11: Working with the News Media
Chapter 12: Creating and Delivering Online and Print Communications
Chapter 13: Conducting Special Issue Campaigns
Chapter 14: Communication School Finance Issues
Chapter 15: Communication Assessment and Accountability
Chapter Appendix A: Organizations that Could Be Helpful
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