School Public Relations for Student Success

School Public Relations for Student Success, 1st Edition, is a reference that offers educational leaders practical guidance and specific tips for daily communication responsibilities. The text positions effective school public relations as a key factor in supporting student achievement and school success.

The volume addresses both long-range planning and routine communications to help leaders define and organize their public relations strategies. It presents step-by-step tactics for generating community support, handling media inquiries, managing crises, addressing critics, and stopping rumors.

Emphasizing that public relations responsibilities extend to all school employees, the guide outlines foundational components of communication programs. It also supplies assessment questions, evaluation guidelines, and practical checklists to review communication effectiveness.