The Practice of Public Relations
by Fraser P. Seitel
15th Edition
Publisher: Pearson
Book Details
| Print ISBN | 9780135442760 |
| eText ISBN | 9780135442746 |
| Publisher | Pearson |
| Publishing Year | 2027 |
| Edition | 15th Edition |
| Language | English |
The Practice of Public Relations, 15th Edition, is a textbook by Fraser P. Seitel that provides guidance for communications work in an evolving media landscape. The volume links theoretical principles with the practical insights required to address modern professional challenges.
Core subjects include the historical foundations of the discipline, fundamental communication principles, organizational management, and diverse stakeholder relations. In addition, the text explores strategic messaging across both traditional news organizations and expanding social media platforms.
To support applied understanding, the book integrates contemporary case studies, professional interviews, and relevant news stories that illustrate how practitioners address complex communication issues in everyday practice.
Table of Contents
Chapter 1: Defining Public Relations
Chapter 2: The History and Growth of Public Relations
Chapter 3: Communication
Chapter 4: Public Opinion
Chapter 5: Management
Chapter 6: Ethics
Chapter 7: The Law
Chapter 8: Research
Chapter 9: Media
Chapter 10: Social Media
Chapter 11: Employee Relations
Chapter 12: Government Relations
Chapter 13: Diversity Relations
Chapter 14: International Consumer Relations
Chapter 15: Integrated Marketing Communications
Chapter 16: Public Relations Writing
Chapter 17: Crisis Management
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