Global Business

Global Business, 5th Edition is a textbook that investigates the strategic factors behind corporate performance worldwide. The volume focuses on answering a fundamental question in international management: what determines whether commercial enterprises succeed or fail across global markets?

To evaluate this issue, each chapter examines commercial activity through an institution-based view paired with a resource-based view. Author Mike Peng integrates these two frameworks with contemporary scholarly research, examining how ongoing shifts in the international environment influence corporate decision-making.

Dedicated debate sections engage students in structured discussions on key business challenges, encouraging them to analyze different viewpoints and foster independent thinking.