Global Strategy

Global Strategy, 5th Edition is a textbook by Mike Peng that introduces strategic analysis through an expansive international outlook. Rather than limiting its scope to traditional multinational enterprise models, the volume defines global strategy broadly as strategy around the globe.

The text organizes its framework around the strategy tripod perspective pioneered by the author. Rather than relying on a single analytical lens, this model establishes three leading viewpoints as building blocks across each chapter, integrating institutional analysis alongside traditional industry and resource perspectives.

To foster student interest, Peng pairs evidence-driven explanations with an approachable, conversational tone. The writing explores the narratives behind real business events, encouraging active debate while emphasizing practical implications for strategic action.