The Challenge of BRIC Multinationals

The Challenge of BRIC Multinationals, published by Emerald Group Publishing Limited, investigates distinctive elements in the cross-border strategies of BRIC multinational enterprises. The volume focuses particularly on how these corporate organizations interact with their respective home country policies.

The work addresses core theoretical and empirical questions surrounding emerging market multinational enterprises. It evaluates whether distinct analytical theories are required to assess these enterprises while exploring the changing position of BRIC economies within the broader global marketplace.

The publication also examines managerial factors that differentiate these firms from other emerging market competitors, alongside the policy-making impacts of their outward corporate expansion on their domestic economies.