Global Corporate Strategy and Trade Policy
by Alan M. Rugman, Alain Verbeke
1st Edition
Publisher: Routledge
Book Details
| Print ISBN | 9781138301917 |
| eText ISBN | 9781351401357 |
| Publisher | Routledge |
| Publishing Year | 1990 |
| Edition | 1st Edition |
| Language | English |
| Pages | 182 |
Global Corporate Strategy and Trade Policy, 1st Edition, investigates the interplay between government trade policies and the competitive strategies of multinational enterprises. Written by Alan M. Rugman and Alain Verbeke, this 1990 volume examines how corporate leaders adapt commercial approaches to public trade measures.
The text situates corporate strategic management within an international operating environment dominated by the economic triad of the United States, Japan, and the European Community. It analyzes how firms formulate strategy amidst intense global competition across these major trading blocs while addressing trade barriers.
A central focus of the work is bilateral commerce between Canada and the United States, alongside the strategic implications of Japanese multinational dominance and European economic integration.
Table of Contents
Chapter one: Introduction
Chapter two: Corporate strategic management
Chapter three: Trade policy and corporate strategy
Chapter four: Corporate strategy for trade barriers
Chapter five: Global corporate strategy and the Free Trade Agreement
Chapter six: Trade and industrial policy in the triad
Chapter seven: Globalization and national responsiveness
Chapter eight: An industrial policy for a small open economy
Chapter nine: Industrial policy and global competition: Ontario’s experience
Chapter ten: Conclusion
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