
Graphic Design History
by Johanna Drucker, Emily McVarish
2nd Edition
Publisher: Pearson Education
Book Details
| Print ISBN | 9780205219469 |
| eText ISBN | 9780205973781 |
| Publisher | Pearson Education |
| Publishing Year | 2012 |
| Edition | 2nd Edition |
| Language | English |
| Pages | 416 |
Graphic Design History, 2nd Edition, is a textbook that surveys graphic arts, visual expression, and design. The text examines the development of innovative graphic forms and effects, tracing how visual traditions have evolved over time.
The text links daily professional workflows to historical milestones in graphic innovation. By exploring these connections, the book shows how modern design routines draw on earlier breakthroughs in visual forms and effects.
Widely used in colleges and universities throughout the United States, the textbook supports higher education courses in graphic design. It incorporates a Tools of the Trade feature that links everyday design practices directly to historical innovations.
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