Graphic Design: The New Basics

Graphic Design: The New Basics, 2nd Edition, provides a foundational introduction to essential visual language concepts. Co-authored by Ellen Lupton and Jennifer Cole Phillips, the textbook explains how formal design principles inform projects ranging from logos and letterhead to websites.

The volume explores fundamental design elements, including color, texture, rhythm and balance, hierarchy, layers, and grids. Through visual demonstrations accompanied by concise commentary, the authors show how these core techniques guide visual compositions.

Prepared for beginners and classroom adoption in graphic design programs, the text pairs illustrative demonstrations with commentary to assist emerging designers.