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Meggs' History of Graphic Design cover

Meggs' History of Graphic Design

by Philip B. Meggs, Alston W. Purvis

6th Edition

Publisher: John Wiley & Sons P&T

(0 reviews)
Graphic Design

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Book Details

Print ISBN9781118772058
eText ISBN9781119136200
PublisherJohn Wiley & Sons P&T
Publishing Year2016
Edition6th Edition
LanguageEnglish
Pages704

Meggs' History of Graphic Design, 6th Edition is a textbook structured to trace the historical progression of visual communication and the graphic arts. This resource connects technical developments in typography and media to broader cultural contexts across global design history. Originally recognized as a publishing landmark, the text establishes a framework for studying visual traditions.

The narrative surveys major historical milestones and stylistic developments from early history into the modern era. Initial chapters cover the invention of writing and alphabetic systems before examining medieval illuminated manuscripts and Renaissance graphic design. The scope then addresses the transformative impact of the Industrial Revolution, followed by Modernist movements including Pictorial Modernism, the Bauhaus, and the International Typographic Style.

Including over 1,400 high-quality images, the textbook provides visual reference material designed to support classroom analysis and independent research. It serves as an informative historical overview for both students and practicing design professionals.

Table of Contents

  1. Chapter 1: The Invention of Writing

  2. Chapter 2: Alphabets

  3. Chapter 3: The Asian Contribution

  4. Chapter 4: Illuminated Manuscripts

  5. Chapter 5: Printing Comes to Europe

  6. Chapter 6: The German Illustrated Book

  7. Chapter 7: Renaissance Graphic Design

  8. Chapter 8: An Epoch of Typographic Genius

  9. Chapter 9: Graphic Design and the Industrial Revolution

  10. Chapter 10: The Arts and Crafts Movement and Its Heritage

  11. Chapter 11: Art Nouveau

  12. Chapter 12: The Genesis of Twentieth-Century Design

  13. Chapter 13: The Influence of Modern Art

  14. Chapter 14: Pictorial Modernism

  15. Chapter 15: A New Language of Form

  16. Chapter 16: The Bauhaus and the New Typography

  17. Chapter 17: The Modern Movement in America

  18. Chapter 18: The International Typographic Style

  19. Chapter 19: The New York School

  20. Chapter 20: Corporate Identity and Visual Systems

  21. Chapter 21: The Conceptual Image

  22. Chapter 22: Postmodern Design

  23. Chapter 23: National Visions within a Global Dialogue

  24. Chapter 24: The Digital Revolution—and Beyond

  25. Chapter Epilogue: Epilogue

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