Grids for Graphic Designers
by Gavin Ambrose, Paul Harris
3rd Edition
Publisher: Bloomsbury Publishing
Book Details
| Print ISBN | 9781474254779 |
| eText ISBN | 9781474255592 |
| Publisher | Bloomsbury Publishing |
| Publishing Year | 2021 |
| Edition | 3rd Edition |
| Language | English |
| Pages | 216 |
Grids for Graphic Designers, 3rd Edition, is a graphic design textbook that introduces the principles and creative functions of grid systems. The text examines how to structure visual content across both print-based and digital media.
Core coverage addresses how readers navigate pages and screens, connecting form and function with structural layout principles. The volume explores fundamental layout formats alongside alignment considerations for type and imagery.
Designed for students studying visual design, this edition features more than 200 illustrations. An expanded section of activities and exercises provides opportunities for learners to practice applying layout concepts.
Table of Contents
Chapter 1: The need for grids
- • Organising information
- • How we read a page
- • How we view a screen
- • Form and function
- • Industry view: Boy Bastaiens
Chapter 2: Grid basics
- • Anatomy of a page
- • Measurements
- • Shapes on a page
- • Proportion
- • Hierarchy
- • Drawing on a grid
- • The rule of thirds
- • The rule of odds
- • Industry view: Second Story
Chapter 3: Grid types
- • Symmetrical
- • Asymmetrical
- • Modules
- • Combinations
- • The horizontal
- • The vertical
- • Broadside
- • Diagonal and angular grids
- • Industry view: Peter Dawson
Chapter 4: Grid elements
- • Type
- • The baseline
- • Images
- • Horizontal and vertical alignment
- • Columns
- • Type and column widths
- • Folios
- • Industry view: Brody Associates
Chapter 5: Grid usage
- • Visible grids
- • Scale
- • The perimeter
- • Axis
- • Juxtaposition
- • White space
- • Environmental grids
- • Caption-oriented grids
- • Quantitative information grids
- • The grid as expression
- • The grid as identity
- • Industry view: Nicholas Felton
Chapter 6: Online grids
- • The online grid
- • Formality versus informality
- • Web basics- fixed or flexible?
- • Translating the grid to the screen
- • Orientation
- • Industry view: 3 Deep
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