Doing Business in Emerging Markets

Doing Business in Emerging Markets, 3rd Edition, is a textbook that examines the characteristics, evolution, and global economic significance of growth economies. The volume presents analytical frameworks, tools, and best-practice insights to help readers evaluate the transformation of emerging markets.

Core coverage addresses foundation concepts, market attractiveness, assessment of market potential, and operational management. The text also investigates topics such as cross-border partnering, negotiation techniques, and the growth of the rising middle class.

Featuring original case studies set in countries such as Brazil, China, and Uzbekistan, the textbook is designed for international business students, researchers, and practitioners.