Doing Business in Europe

Doing Business in Europe, 3rd Edition, connects fundamental theories and concepts of European business with the European business environment. The textbook introduces core concepts to help students examine how commercial enterprises operate across the region.

Coverage addresses economic and political shifts, exploring the prospective effects of Brexit alongside non-EU firms operating within the European Union. The text also investigates evolving commercial dynamics, including the gig and shared economy, migration challenges, and trade frameworks across EFTA and CEFTA areas.

Designed for undergraduate and postgraduate students enrolled in European business courses, the book illustrates conceptual discussions through corporate case studies from a range of member states.