Global Business

Global Business, 4th Edition, by Mike W. Peng, introduces students to international commerce through a strategic approach. Published by Cengage Learning, the textbook centers on what determines the success and failure of firms around the world.

To establish continuity across the text, every chapter examines business topics through both an institution-based view and a resource-based view. Peng combines a conversational tone with scholarly research and real-world examples, supported by cases detailing how enterprises pursue international expansion.

Integrated study features include global debate sections, world maps connecting geography and culture to managerial choices, and video cases tied to opening and closing chapter cases.