International Retailing

International Retailing: with STUDIO, 3rd Edition, examines how legal, social, and economic factors influence the global distribution of consumer goods. The textbook provides a conceptual framework for evaluating international commercial expansion and future retail developments.

The volume uses Strategic International Retail Expansion (SIRE) theory to help explain critical retail success factors. In addition to analyzing entry mechanisms such as licensing, franchising, and strategic alliances, the text covers commercial environments across the Americas, Europe, and Asia.

Used in colleges and universities across the country, this edition provides dedicated chapters on specific geographic regions and countries. Each chapter features case studies that offer realistic views of successes and failures in retail internationalization.