M: Marketing: 2025 Release

The textbook M: Marketing: 2025 Release, authored by Dhruv Grewal and Michael Levy and published by McGraw-Hill Higher Education, offers a comprehensive introduction to modern commercial marketing. This 528-page work guides students and instructors through core strategic frameworks, focusing on how businesses build customer relationships, manage distribution, and create market value.

The thematic coverage connects fundamental concepts with current digital advancements by integrating artificial intelligence coverage throughout all textbook chapters. Additional focus areas examine emerging technology in marketing, product and service development, marketing channels, and evolving Gen Z consumer trends.

A defining pedagogical feature is the inclusion of dedicated Adding Value sections in every chapter. This structural component demonstrates how value creation functions across both print and digital learning formats, supporting structured study in introductory business courses.